Collaboration is at the heart of Xaxii, the lifeblood of the social commerce platform that we are about to present to you. We believe that active collaboration, as opposed to outsourcing to cheaper cost geographies, is key to create superior opportunities for every one involved, i.e., stronger and more stable growth for the industry.

We know that usually it is no more than a nice buzz word as cynics point out with many facts to back their claims. We have also received our fair share of such criticism and we thank all of you for being honest and direct with us: true collaboration as true friendship is transparent. In this spirit, we decided to give a more open view of some of the tools that Xaxii will be bringing to you -- not only to enable but to accelerate the collaborative process across the globe.

For today, let’s start with an example: an emerging fashion designer who wants to bring out a new line of jeans, her line of jeans. As a minimum she needs suppliers (for fabric, buttons, zippers, etc) and manufacturers, both need to be able to accommodate low initial quantities and then (quickly!) large runs if the product succeeds. One can't forget the models and photographers needed to showcase the jeans. Being an emerging designer she has limited financial resources and even fewer contacts and experience to start the process.

In today's world, she would be scouring the internet and raiding friends’ rolodex just to find the manufacturers and suppliers of denim and accessories. Would one even know the right keywords for an internet search? How about in Italian, French, Korean or Chinese? The story only begins here as she would have to get on the phone or email each of these suppliers and manufacturers just to get the discussion started (and we all know that just writing to someone usually isn't going to work, but whom should she write to?) She can barely get people to agree to work with her not to even think about the high prices she has to pay for being an emerging designer. Where would she find the time to keep track of all of this, to even consider haggling the prices?

It is a lengthy, expensive and disheartening process. Months and months go by before she even has a team willing to work together (and months of waiting in business can mean a lot of money). This is not an effective way of doing business if you are an emerging designer. No wonder many leave the field in dismay even after attending some of the finest fashion schools.

At Xaxii, we looked at this and got horrified by how unnecessarily painful and grueling the process is. So we conceived a system where our jeans designer could create a collaboration project for creating her line of jeans. The message gets relayed automatically to interested parties such as manufacturers and suppliers. They know the details of the project and if interested could become a part of it. Xaxii provides tools to manage the day-to-day behind the scene working needs such as managing project schedule, payments, marketing, promotions. All this is done in real time where people are directly engaged and not playing the phone-tag. The connectivity and common vocabulary allows the interested parties to be in touch quickly, seamlessly and without unnecessary pains.

This is just a glimpse of how Xaxii enables collaboration and creates opportunities. We are bringing forward many new and innovative concepts which allow sharing of risks and rewards. Imagine turning your customers into your business partners. Much more to follow -- keep writing! We love to hear from you.

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