Crowd sourcing is a term which at first might turn a few people off. Yet another buzz word they may claim. Perhaps surprisingly to a few,  this unusual method provides an incredible potential in the fashion, beauty and lifestyle industry due its ability to help manage risk.

The method can be described and understood in exquisite detail in mathematics and has proven its usefulness in practical applications. Given the age of internet and ever increasing options to communicate I am surprised that this technique has not witnessed a wider explicit adoption. Many of the well known companies such as Facebook, Twitter,  Google, Digg etc heavily incorporate crowd sourcing concepts.

Crowd sourcing has proven to be an effective indicator of the future trends: the wisdom of the crowds, the collective knowledge and feel of all who are involved. It is not a poll or a focus group, it is truly everybody! Therefore, crowd sourcing if applied correctly can help reduce and diffuse the risk of bringing a new collection to the market. This can have a tremendous impact on the business of independent designers, small producers, new models and fledgling photographers who lack the financial muscle to weather the cost of a failed introduction to the market.

At Xaxii, we are committed to bringing the best of technology  to the world of fashion, beauty and lifestyle. Technology, but with style, we have no desire to turn art into science or fashion into a commodity. Xaxii provides tools for a designer to see for herself reactions and opinions about her designs globally with a click. This could be the style, color, cut or price before committing any money or time for the production. This is science and technology's light touch, we want to help make the honey, not squash the flowers.

The concept is not limited to just the quantitative measures but the qualitative discussions that fosters a deeper collaboration between end customers and the designers. This could be constant source of muse to a fashion designer. Listening to fashionistas, tailors, models, photographers, not just to managers and marketers. This is similar to what is known as market-influenced design. As an added benefit, it naturally creates an early buzz for the products eventually leading to increased sales.

Cost effective, time saving, early marketing/buzz without the "suits" -- some of the ways Xaxii helps the fashion, beauty and lifestyle world.

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